Based on my user research, I knew that people found the idea of human trafficking overwhelming. I decided that instead of describing the types of trafficking based on the data, I would tell stories of the people affected by each type of crime. I collaborated with our data team to discern what each profile should contain, then wrote all 25 descriptions. Since we wanted to build awareness, I also came up with the idea of using an interactive quiz to test people’s knowledge of human trafficking.
I conducted user interviews, created a user persona, did competitive analysis, created user goals, and did feature prioritization. I created a user flow and site map. I designed wireframes and comps, and iterated on them based on card sorting.
Building out a product for the general public won't be successful unless you actually talk to the general public. I interviewed ten people about their understanding of human trafficking, then checked in with them for card sorts and prototype iteration.