We started by updating the look of our organization’s general website, which is the most content-rich. We brightened the interface, and swapped the hero content so that instead of having our boilerplate on top, which never changes (left), we featured a constantly updated link to keep users coming back (right).
What We Do
We previously talked about our work across several different sections of the site, making it confusing if a user wanted to find out a particular topic we were working on (left). I consolidated this into a main “Our Work” page, with specific issue pages that could be consistently updated with new content (right).
We previously relied on Google Custom Search, which would pop up in a modal and had no feature options (left). Using the Wordpress plugin WPSearch, we were able to add a more user-friendly, filtered search function (right).
Each of our seven websites had a different look and feel, including how the navigation worked. Because of this, it was hard to tell that all of the websites were under one unified brand (top). We applied the new parent theme’s navigation across all of the sites, creating a consistent look that makes our brand identity more clear (bottom).
Because of our technical changes, Google is now able to index three times the number of pages as it did before the CMS, making our content more findable through search engines (left). The site also contains three times the number of mobile-friendly pages, by Google’s definition (right).